Solutions

Arqads

Transform standard DTH and DTT advertising spots into harder working, higher earning commercial breaks with our advanced ad targeting solution.

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Precise targeting tools unlock a world of opportunities for both buyers and viewers

Boost revenue within commercial breaks

Increase the number of ads shown in a single commercial break, creating a new revenue stream from your existing broadcasts.

Bring in new types of buyers

Enable smaller scale ad buyers to target niche viewing audiences and gain efficient access to the power of television advertising.

Keep viewers more engaged

Reduce channel-hopping by offering customers more relevant ads that relate to their specific regions and characteristics.

Arqads by Arqiva

Same slot. Smarter spots.

Arqiva’s Arqads solution lets you defy the limitations of traditional television broadcasting. Rather than deliver the same advertisements to a single universe of viewers during commercial breaks, you’ll show alternative ad sets to a variety of viewing audiences based on their specific characteristics. It’s a recipe for increasing ad revenue, attracting new buyers, and satisfying viewers that works across platforms such as DTH (Sky), Virgin, Sky Over IP (SOIP), and DTT (Freeview).

Ad replacement for DTH

Dynamic ad insertion over Sky, Virgin and SOIP

DTH ad replacement is built using BCi’s Ocelot Software and Arqiva’s UK DTH solution and is now available via satellite through Sky and Virgin Media, as well as Sky over IP (SOIP) platforms. Arqiva streamlines implementation, managing your playout integration, orchestration, connectivity, and trigger processing.

Ad replacement for DTT – coming soon

Dynamic ad insertion over Freeview

Arqiva Arqads provides a hybrid broadcast-broadband TV (HbbTV) solution over IP that dynamically replaces entire commercial breaks in real-time, embedding targeted advertising based on your viewers’ precise locations.

Addressable advertising success

Boosting ad engagement

In a comprehensive 5-year study, Sky discovered that addressable TV advertising through their AdSmart technology can boost ad engagement by 35% and cut channel switching by 48%.*

A cutting-edge ad solution from a partner that never cuts corners

Arqiva brings more than next-generation technology to your media operation—we put unparalleled experience, partnerships, and reliability to work on the future of your broadcast advertising.

Deep expertise and elite partners you can trust

Arqiva’s reputation for delivering high-quality broadcast content was earned over 100 years. Now, we’ve joined forces with leading partners like BCi Digital to ensure another century of success.

Real-world experience that leads the UK

Currently, Arqiva manages full channel delivery to the UK’s entire network of 28 million households across Freeview, Sky, and Freesat.

Connections so reliable they’re guaranteed

With Arqiva’s enhanced services, your network connections are 99.999% reliable and exceptional uptime standards are guaranteed.

Young happy couple watching movie on TV and eating popcorn while relaxing in the living room.

Hyper-targeting capabilities

Boost relevance at the local level

Target ads based on thousands of customer attributes, including household demographic, region, or postcode. You’ll maximise relevance for highly localised audiences and create the perfect audience segments for attracting local business advertisers.

New ad buyers

Use scale to expand market opportunities

Get the attention of small-to-midsize brands looking for cost-effective ways to reach highly targeted audiences. Arqiva’s targeting technology makes television ads accessible to more advertisers—not just national brands with massive budgets.

National and regional value

Reclaim lost revenue from other platforms

Strengthen your ad proposition for both national and regional ad buyers to better compete with social media and reclaim lost advertising revenue.

Dynamic ad integration

Seamless insertion and total support

Arqiva Arqads inserts dynamic ads into your breaks without alerting your viewers. Utilising next-gen technology and a century of broadcast expertise, we seamlessly integrate ads into your linear content without any impact on the viewing experience.

It’s time to get more from your content

Speak with an Arqiva Media Services specialist to find out how to get more value from commercial breaks with Arqads.