Solutions
Addressable Advertising
Grow the value of every linear ad slot with Arqiva’s addressable advertising solution, enabled by post-code level advertising within existing ad breaks.
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Contact usTurn linear TV into a growth engine.
Reach the right viewers, measure the results
Deliver different ads to different households within the same broadcast slot with postcode-level targeting that boosts slot value by up to 30% while protecting your existing linear revenue.
Grow your advertiser base
Attract premium brands seeking trusted, brand-safe environments alongside SMEs new to TV, with flexible access to premium inventory that lowers traditional barriers to entry.
Prove performance beyond panels
Move past traditional measurement with real-time delivery confirmation and richer performance data that demonstrates measurable impact to advertisers.
De-risked adoption
Revenue-sharing applies only to uplift. Addressable demand complements – rather than cannibalises – national linear sales, protecting baseline revenue while creating incremental growth.
How Addressable Advertising works
When broadcasters want to grow CPTs and deliver more value from existing linear inventory, Arqiva enables postcode-level addressable advertising within existing ad breaks – creating additional value on top of current ad revenues.
Postcode level addressability in existing ad breaks
Different ads served to different households within the same advertising break, increasing relevance and value without changing how ad breaks are sold.
Delivered via HbbTV capabilities in real-time
Targeted ads are dynamically selected and delivered at the moment of broadcast using standard connected TV technologies.
Works alongside your existing ad stack
Integrates cleanly with current ad sales, traffic and broadcast systems, avoiding disruption to established operations.
Uninterrupted program quality and viewing experience
Content, scheduling and break structure remain the same for viewers – ads become more relevant.
Ad replacement for DTH
Dynamic ad insertion over Sky, Virgin and SOIP
DTH ad replacement is built using BCi’s Ocelot Software and Arqiva’s UK DTH solution and is now available via satellite through Sky and Virgin Media, as well as Sky over IP (SOIP) platforms. Arqiva streamlines implementation, managing your playout integration, orchestration, connectivity, and trigger processing.
Addressable advertising success
Boosting ad engagement
In a comprehensive 5-year study, Sky discovered that addressable TV advertising through their AdSmart technology can boost ad engagement by 35% and cut channel switching by 48%.*
Why choose Arqiva?
A trusted broadcaster partner – now enabling addressable at national scale
Set to become the UK’s first on DTT
Bringing postcode-level addressability to national broadcast TV.
Fully managed delivery
End-to-end orchestration, security and compliance handled by Arqiva; removing operational complexity and risk.
Industry-wide enabler
Uniquely positioned at the center of the ecosystem to deliver a non-fragmented, truly national addressable solution.
Revenue-focused model
Our goals are aligned with yours, we only share in uplift generated, never your baseline sales.
Proven transformation partner
Helping evolve TV advertising and grow revenue without disrupting ad sales, systems or operations
Broadcast certainty at scale
Delivering the UK broadcast infrastructure daily, with trusted operations, resilience and always-on service management built in.
Operational resilience by design
Underpinned by a strong supply and partner chain, high-end security, sustainability-focused operations and broadcast-grade compliance.
Works with your existing stack
No workflow rebuild; integrates cleanly with current ad sales, traffic and broadcast systems, making it easy to deploy and operate.
It’s time to get more from your content
Speak with an Arqiva Media Services specialist to find out how to get more value from commercial breaks with Arqads.
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