Don’t just keep up, get ahead of the future of content delivery.

Content delivery networks are nearing a breaking point. But there are smarter, more scalable ways to move forward. Our latest report reveals how media leaders are solving the biggest challenges in streaming.

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CDNs aren’t keeping up with modern streaming habits

The way we stream and consume content is not how it used to be – and this is placing huge pressure on media companies. Why? Because the rising demand in streaming high-quality videos is straining outdated systems and infrastructures. And the issue is only intensifying. As audiences grow and content formats evolve, the costs involved in delivering content are rising faster than revenue. The addition of operational inefficiencies, vendor fragmentation and market volatility are only amplifying the challenge. So, we conducted a report to uncover the solutions.

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Arqiva’s report: what the experts are doing differently

Through in-depth interviews with senior leaders across the media landscape, this report explores streaming’s paradox of growth – the more you scale, the more it costs – and uncovers how industry experts are breaking that cycle.

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Overcoming the limits of legacy infrastructure

From 8K video and interactive layers to snackable mobile content and ad personalisation, the requirements of content delivery are outpacing what legacy infrastructure was built to handle. But media ecosystem players are hesitant to make the necessary investment that would improve CDN capabilities – budgets are limited and profits are the priority. What does this mean for them? They must figure out how to deliver more, faster and better – all while spending less.

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“We’re now looking at our CDN saying, how can I manage this cost and stop it just growing linearly with my audience growth? And secondly, we’re looking under the bonnet and saying, ‘Well, what other things have we got here that actually we can just drive cost out of?’ We don’t want to put tons and tons more infrastructure in. That's not economic for the broadcasters and streamers. It's not economic for telcos either.”

Director of Technology, Broadcaster

Breaking the streaming bottleneck with smarter solutions

To tackle these challenges, media companies are embracing new tools. Senior leaders are uncovering innovative solutions that help them expand their physical infrastructure, while experts are reevaluating systems to improve stability and performance and applying AI to revolutionise systems. Our report reveals how experts are using technology to break the cycle of spiralling streaming costs and overcome infrastructure limitations.

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  1. Multicast
  2. Edge
  3. Virtualisation
  4. Peer-to-peer
  5. AI

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    Speak with an Arqiva Media Services expert to hear about how Streaming Optimisation can help you become less dependent on CDNs to deliver higher quality streams at a lower cost.

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