The challenge: tackling churn at the source
A top European sports broadcaster suspected that poor viewing quality was driving audience churn but lacked the real-time data to confirm the link—or the tools to address it cost-effectively during live streams.
The solution: edge analytics for instant quality and churn intelligence
To tackle the problem, the broadcaster turned to Streaming Optimisation. During Spanish football matches, edge analytics pinpointed viewers experiencing poor QoE in real-time. Device-level insights highlighted where disruptions were occurring, while edge intelligence autonomously optimised content delivery paths to minimise latency and maximise stream quality for viewers around the globe.
The impact: better buffer health, higher QoE, and lower churn
With edge analytics, buffer health improved significantly, ensuring top-quality streams for the majority of viewers and boosting customer satisfaction. Most impressively, the broadcaster achieved a 12% reduction in churn, unlocking opportunities for increased revenue and long-term growth—an undeniable win.
It’s time to make the CDN switch
Talk to an Arqiva Media Services expert to discover how our Streaming Optimisation service boosts quality of experience and cuts distribution costs.
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